Alsteca

Shooting for the 2016 S/S collection of super light & flexible sunglasses.

Composition of a set for Alsteca Backstage pic from the Alsteca shooting

Short

Alsteca sunglasses are super flexible, extra thin and weighs only 16 grams. Although the technicalities they want to fit in the fashion segment.

Our solutions, related to the holiday season, was to connect the sunglasses as a pocket object in flights. The editorial plan was divided into 4 main global cities during the whole summer. #flywithAlsteca

Backstage picture from the Alsteca shooting Composition of a set for Alsteca Backstage picture from the Alsteca shooting

Facebook post

These are some of the actual posts that are still live on the Alsteca Facebook page. We also did carousels and targeted ads towards their e-commerce.

Credits

Designed & shot at ehi! in Milan with @anitabruni and @casinototale in 2016.

I've personally shot all the picture for the campaign.

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