CFF

A provider of finance consulting services for major companies.

Mockup of the Rose with fork proposal logo

Short

The main KPI to success was keeping the visual heritage of the brand and their elements. The client specifically asked for a new identity that won't forget about the roots.

Current Logo
Current Identity

New Logo, Palette and Type

Sharp elements and simmetry give elegance and professionality to the brand. A fresh gradient color has been added by picking colors out of the old 3D logo. The condensed font helps to save space while having a larger point set.

Mockup of the chef logo with hat Mockup of the chef logo with hat
Mockup of the chef logo with hat
Mockup of the chef logo with hat
Mockup of the chef logo with hat
Mockup of the chef logo with hat Mockup of the chef logo with hat

Tagline

A key element is the tagline "Trasformiamo le esperienze in conoscenze" (Molding experiences in knowledge), CFF's certification of autenticity, recognised by all client and potential referrer.

Mockup of the chef logo with hat Mockup of the chef logo with hat Mockup of the chef logo with hat

Credits

As a solo side project I took care of all process steps and communication with the client via remote in early 2018.

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