A provider of finance consulting services for major companies.
The main KPI to success was keeping the visual heritage of the brand and their elements. The client specifically asked for a new identity that won't forget about the roots.
New Logo, Palette and Type
Sharp elements and simmetry give elegance and professionality to the brand. A fresh gradient color has been added by picking colors out of the old 3D logo. The condensed font helps to save space while having a larger point set.
A key element is the tagline "Trasformiamo le esperienze in conoscenze" (Molding experiences in knowledge), CFF's certification of autenticity, recognised by all client and potential referrer.
As a solo side project I took care of all process steps and communication with the client via remote in early 2018.