Multichannel advertising campaign for a sustainable brand to raise awareness on chemically colored products
The client asked us to deliver a strong multi-channel communication strategy for their indiegogo campaign.
The products we use every day are coloured chemically. And the substances which they contain can be toxic for human health and for the environment. With madeincolours.eu we created a campaing that run on social media plus print, highlighting to the customer the effect of not controlled substances.
Although I don't believe that putting pressure on the consumer is a solution, it does help in increasing awareness.
The work was done from remote in 2016 with @lorenzoguerra and @cinziamoretti for amigdalab.
The ads have been published in many Italian national newspapers in July 2016.
If you want to know more follow the madeincolours facebook page.